Ad Agencie: Digitas

There are many advertising agencies out there but there are few that catch my interest. One I find interesting is Digitas, located in New York. As stated on the home page of their website, Digitas is a company that thrives to inspire people, delight clients and move the industry forward. They offer services from market research, experience design, brand content, production, digital media and much more. They have partnered up with many companies some of which include American Express, Puma, Buick, Comcast, P&G, GMC, EBAY.

One of their campaigns that I find interesting is Buick Moment of Truth; it incorporated real time social media networks that allowed people to give their honest opinions about the Buick Regal. I like this approach because it was more personal than an advertisement that just simply stated the facts of a car; it let in real people’s views, whether good or bad, and showed how people connected with the car. Another interesting thing they did for this campaign is that they created HTML5 which allowed the social media networks to be viewed on different devices and didn’t limit any device from certain features like being able to zoom in and out.

For their campaign Puma Dreamcatchers, Ukrainian artist Kseniya Simonova was brought in to create the childhood dreams of the players using sand on a light table. I like how they integrated art with these particular ads. This campaign is one if my favorites because of how beautiful her work is and how motivating the players childhood dreams were.

Digitas is one of my favorite ad agencies because they are not afraid to do something different. Their advertisements are nowhere near being boring and it is refreshing to see inspiring ads like the ones they have created.

Branding

In business the term “branding” is loosely thrown around. Branding may be confused with a company’s visual aspect like their logo or more commonly related to marketing and advertising. But before launching an advertising campaign and creating a website, a company must identify their brand. When it comes down to it, branding is essentially asking a company who they are. A company must first recognize to themselves who they are in order to reveal themselves to consumers as that resort to fill their void. Branding is ultimately the company’s persona and most importantly the reason why a company stands out compared to competitors. 

From Coca-Cola’s logo, their mascots and even the certain shade of red that is used, this brand is widely recognized by everyone world-wide. I even feel that Coke is most popularly known for their Christmas campaign and commercials because they advertise iconic symbols like Santa and even animals such as Polar Bears drinking their product. Because of this the holiday seasons are a big advertisement for their product. Coke is a product that everyone can relate to whether you are relaxing drinking a Coke at a baseball game or a concert. Coke does a good job at being relatable to people by advertising with things that are in or even holidays.