Branding

In business the term “branding” is loosely thrown around. Branding may be confused with a company’s visual aspect like their logo or more commonly related to marketing and advertising. But before launching an advertising campaign and creating a website, a company must identify their brand. When it comes down to it, branding is essentially asking a company who they are. A company must first recognize to themselves who they are in order to reveal themselves to consumers as that resort to fill their void. Branding is ultimately the company’s persona and most importantly the reason why a company stands out compared to competitors. 

From Coca-Cola’s logo, their mascots and even the certain shade of red that is used, this brand is widely recognized by everyone world-wide. I even feel that Coke is most popularly known for their Christmas campaign and commercials because they advertise iconic symbols like Santa and even animals such as Polar Bears drinking their product. Because of this the holiday seasons are a big advertisement for their product. Coke is a product that everyone can relate to whether you are relaxing drinking a Coke at a baseball game or a concert. Coke does a good job at being relatable to people by advertising with things that are in or even holidays.