Dyson

Everyone is a consumer whether one is consuming a product, service or activity. When looking at consumer behavior, there are many influences people have, external, internal and post-decision. Companies must keep these things in mind when creating a product or else their product can be one of the many that fail.  

Hoover with all of the attachments

One product that has launched successfully is the Dyson vacuum. The Dyson came to America in 2002 and became very popular. They got their product known through commercials that showcased the pros to owning a Dyson. The design of the vacuum was lighter and easier to move and also quieter compared to other bulky vacuums at that time. The design was simple but was different compared to other vacuums, it modern and new with the gray and yellow simplicity. Another perk to the Dyson was that all the attachments were attached to the vacuum, no more need to store a box full of parts in the closet. But besides the fact that the suction was better than any other vacuum, bags were no longer needed which is one less thing you needed to buy when you were cleaning.

Consumers were socially pressured to buy this product for many reasons. One being it was the newest technology and another that it was a bit pricey when it first hit American stores. The expensive vacuum showed that you were upper to middle class if you owned one. The Dyson is also environmental friendlier since you didn’t need to keep buying bags just to throw them away after you are done cleaning. This feature appealed to many people since going green has been getting more and more popular. By watching the commercials consumers were able to gain knowledge about the Dyson and they were able to make comparisons to vacuums they had used in the past. The external influences of society and internal influences of previous experiences helped the Dyson be so successful. The post decisions that consumers had helped Dyson to stay popular and create more products. Dyson vacuums keep advancing and are becoming more user friendly than they already were. Their new models are also smaller and there are different vacuums that each has a specific purpose. Consumers and their influences were taken into consideration when creating this product and that is why Dyson is so popular.