There are many important
parts to advertising, from branding all the way to marketing and advertising. What
is amazing is how advanced advertising is becoming. Advertising started from
words with one promoting something to another. Then it went to print on
newspapers, posters and magazines and now there are billboards, radio and TV advertisements.
The newest advertisements move and are interactive. Mall kiosks are an example of
interactive ads. They also use social media networks to keep people updated and
connected. Other examples of interactive advertisements are Chanel and Adobe. They
have screens that become animated as you walk by; Chanel’s is on the outside of
one of their stores. This grabs people’s attention and makes them feel
interacted with the brand. On one of Coca-Cola’s vending machines is an
interactive screen that shows commercials that are seen on TV and shows the
different flavors of soda you can buy. Many companies are using interactive
advertisements because they are new to the advertisement world and because it
gets people involved. Instead of just hearing and seeing ads, you can now touch
the ads and make them do what you want. People can remember interactive ads
more than something they read. I think these new ways to advertise are great
and exciting.
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