National Wildlife Federation

Propaganda usually appeals to emotion rather than intellect and selective information is used in order to influence someone. In the past political campaigns have used posters to get their point across but now social media is one of the most popular ways to promote yourself which is what Obama did in his 2008 election. Propaganda is generally connected to politics but it is not limited to this, one environmental campaign that uses digital technology is the National Wildlife Federation.

Social Media networks like Facebook, Twitter and Instagram are the new ways to get your voice heard. People can like a page, get daily or even hourly updates and they can share the page for all their friends to see. This is a great way to get more followers and be relevant. The National Wildlife Federation has created pages for all three of those social networks as well as YouTube, Flickr, Google Plus and they even have an E-Newsletter that followers can sign up for. The NWF’s goal is, as stated on their website, “Inspiring Americans to protect wildlife for our children’s future.” In order for them to do this they need more and more people to be aware of their cause and the way to do that is to keep people informed through the internet.

We OTTER Protect Clean Water

The great thing that they did on their Facebook page was to post cute pictures of animals with clever captions. The picture grabs people’s attention but the caption is what makes them read the article. This concept of sharing these pictures also teaches people about the wildlife problems and what someone can do to help. Also on Facebook they have events that people can join. Every time someone joins an event on Facebook it is shared with that person’s friend list. It is a great way to get more people involved because if one person shares a NWF post, depending on how many friends that person has, around one hundred other people will see that post and be able to comment and/or like it as well as the NWF page. Social media networks are very popular now and they are the best way to get more of a wider range of followers. It is smart that the NWF is up to date with all of the popular social networks because they can keep people aware of things that are happening right now.